What makes money from wholesale on Alibaba: Analysis of the latest popular categories in 2024
With the rapid development of e-commerce and the real economy, Alibaba, as the world's leading wholesale platform, has a large number of merchants making profits every day by tapping into popular categories. This article will analyze the most profitable wholesale directions on Alibaba based on the hot topics in the past 10 days, and provide structured data reference.
1. Recent popular industry trends
According to Baidu Index, Weibo hot searches and industry reports, the following areas have seen a significant increase in attention in the past 10 days:
| Ranking | Category | heat index | year-on-year growth |
|---|---|---|---|
| 1 | Outdoor camping equipment | 87,000 | +320% |
| 2 | Smart small appliances | 62,000 | +180% |
| 3 | National fashion clothing | 58,000 | +150% |
| 4 | pet supplies | 45,000 | +95% |
| 5 | Home storage | 39,000 | +85% |
2. Alibaba’s five most profitable wholesale categories
1. Outdoor camping equipment
Influenced by the concept of "micro-vacation", the camping economy continues to be booming. Alibaba data shows:
| Products | Wholesale price range | retail premium rate | Search volume week-on-week |
|---|---|---|---|
| Folding tables and chairs | 50-120 yuan/set | 200%-400% | +45% |
| tent | 80-300 yuan | 150%-350% | +38% |
| portable cookware | 30-100 yuan | 180%-300% | +52% |
2. Smart small home appliances
The lazy economy drives demand for smart small appliances. The following is popular product data:
| Products | wholesale price | monthly sales | profit margin |
|---|---|---|---|
| air fryer | 80-150 yuan | 25,000+ | 40%-60% |
| Sweeping robot | 200-400 yuan | 18,000+ | 35%-50% |
| smart speaker | 50-120 yuan | 32,000+ | 50%-70% |
3. National fashion clothing
The wholesale data of Hanfu and new Chinese clothing are outstanding:
| Category | wholesale price | average daily searches | Repurchase rate |
|---|---|---|---|
| Hanfu | 60-200 yuan | 12,000 times | 32% |
| new chinese tops | 40-120 yuan | 8500 times | 28% |
| national fashion sweatshirt | 35-80 yuan | 15,000 times | 35% |
4. Pet supplies
The pet economy continues to heat up, and the following products have great wholesale potential:
| Products | wholesale price | demand growth rate | profit margin |
|---|---|---|---|
| automatic feeder | 50-150 yuan | +75% | 60%-80% |
| pet clothing | 15-40 yuan | +65% | 100%-150% |
| cat climbing frame | 30-100 yuan | +55% | 80%-120% |
5. Home storage
Organizing and storing has become a new necessity. Popular product data:
| Products | wholesale price | Monthly order volume | return rate |
|---|---|---|---|
| Vacuum compression bag | 5-15 yuan | 80,000+ | 2.5% |
| storage box | 10-30 yuan | 120,000+ | 3.1% |
| wardrobe divider | 8-25 yuan | 65,000+ | 1.8% |
3. Three tips for wholesale product selection
1. Pay attention to seasonal needs
Summer is approaching, and the search volume for sunscreen products, portable fans and other products has begun to increase. It is recommended to plan your sales 1-2 months in advance.
2. Pay attention to product differentiation
Products with serious homogeneity have limited profit margins. It is recommended to choose products with design patents or functional innovations.
3. Test small batch orders
It is recommended to purchase 50-100 pieces of new categories first to test the market response and avoid the risk of inventory backlog.
4. Summary
In 2024, Alibaba's wholesale market will present three major characteristics: "intelligent, personalized, and convenient". According to the above data analysis, outdoor equipment, smart home appliances and pet supplies are currently the most potential wholesale directions. It is recommended that merchants combine their own resource advantages and choose 2-3 subdivided areas to deeply explore. At the same time, they should pay close attention to the emerging trends of Douyin, Xiaohongshu and other platforms, and adjust their product structure in a timely manner.
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