What brand is Tous: analysis of hot topics and hot content on the Internet in the past 10 days
Recently, Spanish affordable luxury brandsTOUSIt has once again become the focus of discussion on social media and e-commerce platforms. As a jewelry accessories brand famous for its bear logo, TOUS continues to attract consumers' attention with its unique designs and affordable prices. The following is the hot topics and structured data analysis of TOUS on the Internet in the past 10 days:
1. TOUS brand core popularity data
| Data dimensions | Value/Keyword | Source platform |
|---|---|---|
| search index peak | 18,752 times in a single day | Baidu Index |
| Weibo topic reading volume | #TOUSLittle Bear Necklace# 120 million | Sina Weibo |
| Xiaohongshu note volume | 3,415 new articles in the past 7 days | little red book |
| Douyin views | Related videos have a total of 480 million views | Douyin |
2. Ranking of popular products
| Product name | price range | Discussion popularity |
|---|---|---|
| Tao Si Xiong 925 silver necklace | 800-1200 yuan | TOP1 in the entire network |
| TOUS classic bear earrings | 600-900 yuan | Xiaohongshu hot item |
| Rainbow series bracelet | 500-800 yuan | Douyin grass planting king |
| 2024 spring and summer new tote bag | 1500-2000 yuan | Hot discussion on Weibo |
3. Analysis of consumer focus
1.Authenticity controversy: Recently, TOUS low-price purchasing products have appeared on many e-commerce platforms, triggering intensive discussions among consumers on anti-counterfeiting labels. The brand has officially issued a statement emphasizing that "each product is equipped with a unique verification code."
2.Celebrity style effect: The TOUS pearl bear necklace worn by the new generation actor Tian Xiwei in a variety show has driven the search volume of the same model to surge by 320% (data source: Taobao Index).
3.Material upgrade: The brand announced that its entire line of silver jewelry will use 925 silver plated with 18K gold in 2024. The related topic has received more than 2,000 professional discussions on Zhihu.
4. Price Comparison Guide
| sales channel | Typical products | Average price comparison |
|---|---|---|
| Brand official website | Classic Bear Necklace | Base price 980 yuan |
| Tmall flagship store | Classic Bear Necklace | Event price 899 yuan |
| Purchasing channel | Classic Bear Necklace | 550-750 yuan |
| Second-hand platform | Classic Bear Necklace | 300-500 yuan |
5. Brand dynamics and future trends
1. TOUS China officially announced that it will open the world’s largest flagship store in Shanghai’s Jing’an Temple business district in September, with a construction area of 2,000 square meters and including the first “Bear Workshop” experience area.
2. According to WWD reports, the parent company of TOUS is negotiating financing matters with a French investment group, which may involve the adjustment of independent operating rights in the Chinese market.
3. The Xiaohongshu beauty list shows that TOUS fragrance "Peach Silk Baby" has re-entered the TOP20 women's fragrances, and its retro packaging has triggered a nostalgic consumption boom.
It can be seen from the above data that TOUS is consolidating its position in the affordable luxury market through product innovation and channel expansion. It is recommended that consumers purchase through official channels to protect their rights and interests, and at the same time, they can pay attention to the special limited edition release information of the brand's centenary celebration.
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