Title: Which underwear brand is good to join? Hot topics and data analysis on the entire network in the past 10 days
As the underwear market continues to grow, joining an underwear brand has become the choice of many entrepreneurs. This article will combine the hot topics and data analysis of the entire network in the past 10 days to recommend underwear brands worth joining and provide structured data reference.
1. Analysis of franchise trends in the underwear industry
According to the recent popularity of online discussions, the underwear franchise market presents the following characteristics:
| trend category | Proportion | Examples of popular brands |
|---|---|---|
| Comfortable and healthy | 42% | Ubras, banana |
| Body shaping functional type | 28% | Maniphon, Admiration |
| Designer niche models | 18% | Inside and outside, Her Own Words |
| Exclusive for plus size | 12% | Toffee Pie |
2. Comparison of franchise data of popular underwear brands
The following is a comparison of franchise information of underwear brands with the highest search volume recently:
| brand name | Franchise fee range | Estimated payback period | Hot search index |
|---|---|---|---|
| Ubras | 100,000-200,000 | 8-12 months | ★★★★★ |
| Jiaouchi | 150,000-250,000 | 10-14 months | ★★★★☆ |
| inside and outside | 200,000-300,000 | 12-18 months | ★★★☆☆ |
| Manifen | 250,000-400,000 | 18-24 months | ★★★☆☆ |
| Admiration | 300,000-500,000 | 24-36 months | ★★☆☆☆ |
3. How to choose a suitable underwear brand to join?
1.market positioning match: Choose a brand based on the consumption level and consumption habits in your area. First-tier cities are suitable for high-end brands, while second- and third-tier cities are more suitable for cost-effective brands.
2.Franchise policy comparison: Focus on the training support, product exchange policy, marketing support, etc. provided by the brand. Recently hotly discussed brand support policies include:
| Support projects | Ubras | Jiaouchi | inside and outside |
|---|---|---|---|
| Site selection support | ✓ | ✓ | ✓ |
| Decoration subsidy | Up to 50,000 | Up to 30,000 | none |
| First batch discount | 50% off | 40% off | 30% off |
| Online traffic support | ✓ | ✓ | Partially supported |
3.Product competitiveness assessment: Features of underwear products that have been hotly discussed on social media recently include: size-free design, antibacterial fabrics, adjustable shoulder straps, etc. Choosing a brand with differentiated competitive advantages is easier to gain market recognition.
4.Return on investment calculation: Based on the square footage data provided by the brand and the rental level in your location, reasonably estimate the profit potential. Recent data shows that the monthly turnover of underwear stores in high-quality business districts can reach 80,000 to 150,000 yuan.
4. Things to note when joining
1.Field trips are essential: Many recent franchise dispute cases have shown that making decisions based solely on online information is risky. It is recommended to visit at least 3 physical stores.
2.Contract terms should be clear: Pay special attention to regional protection policies, liability for breach of contract and other provisions. Most of the hotly searched franchise contract disputes recently focus on these aspects.
3.Pay attention to brand development trends: There is a greater chance of choosing a brand that is in the growth stage. According to the data analysis of the entire network, emerging brands such as Ubras and Jiao Nei have the strongest growth momentum.
4.Make adequate financial preparations: In addition to the franchise fee, 3-6 months of operating funds need to be reserved. Recent experiences shared by entrepreneurs show that a broken capital chain is the main reason for failure.
5. Conclusion
When choosing to join an underwear brand, you need to comprehensively consider market trends, brand strength and personal circumstances. It is recommended to make a decision after conducting in-depth research based on the popular brand data and franchise information provided in this article. Remember, the best franchise option is the one that suits you.
Final reminder: Franchise is risky, so investment needs to be cautious. It is recommended to refer to recent media reports and consumer reviews to fully understand the brand before making a decision.
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