How much does it cost to take wedding photos? Latest Price Guide for 2023
Wedding photos are an important part of every couple's wedding preparations, but the large price differences and complex packages are often confusing. This article combines the popular discussion data on the Internet in the past 10 days to provide you with a detailed analysis of the price structure of wedding photos and provide practical suggestions for avoiding pitfalls.
1. The mainstream price range of wedding photos in 2023

| Package type | price range | Contains content | Suitable for the crowd |
|---|---|---|---|
| Basic package | 3000-6000 yuan | 3 sets of costumes + indoor and outdoor scenes + 30 refined photos | Newcomers on a limited budget |
| Standard package | 6000-10000 yuan | 4-5 sets of clothing + travel photography + 50 refined photos | Most newcomers choose |
| High-end customization | 10,000-30,000 yuan | Private customization + celebrity team + intensive editing of 80 photos + photo album | Newcomers who pursue quality |
| Overseas travel photography | 20,000-50,000 yuan | International team + full follow-up + video recording | high budget newcomer |
2. Five core factors that affect prices
1.shooting location: Local shooting costs are the lowest. Popular cities such as Sanya and Dali require an additional venue fee of 2,000-5,000 yuan. Overseas travel shooting requires additional team travel expenses.
2.Photographer level: The price difference between an ordinary photographer and a director-level photographer can reach 3,000-8,000 yuan. Recent hot searches show that 90% of newcomers value the quality of their work more than their title.
3.clothing choices: According to Xiaohongshu’s latest survey, 58% of newcomers will upgrade their clothing packages, and international brand dress rentals will cost an additional 500-2,000 yuan per piece.
4.Refinement quantity: The average unit price of finishing in the industry is 80-120 yuan/photo. A hot post on Douyin reminds you of the "refinement trap": Before signing a contract, be sure to confirm whether all the negatives are sent.
5.shooting season: During the peak season (May-October), prices generally increase by 20%. Weibo data shows that shooting on Wednesday and Thursday can enjoy a 20% discount.
3. Top 3 hidden consumption hotly discussed by netizens
| Consumption items | average markup | Tips to avoid pitfalls |
|---|---|---|
| Cosmetic upgrades | 300-800 yuan | Check in advance whether ampoules and other consumables are included |
| Scene props | 500-2000 yuan | Clarify the charging standard for special scenarios when signing the contract |
| Album material | 1000-3000 yuan | Taobao customization can save 60% on costs |
4. Price comparison of popular shooting styles in 2023
1.national trend: Average price 6,800 yuan (popular model on Douyin, clothing styling cost is high)
2.Forest style freshness: Average price 5,500 yuan (suitable for spring and summer shooting, with many location choices)
3.Night view light show: An additional fee of 1,500-3,000 yuan is required (recently, the collection of Xiaohongshu has increased by 120%)
4.vintage film: Average price is 7,500 yuan (professional film shooting costs are higher)
5. Practical suggestions for saving money
1. Choose the studio package to save an average of 30% compared to the photo studio (Zhihu hot post data)
2. You can enjoy 30% discount + gifts for wedding expo orders (recent on-site survey at Beijing Wedding Expo)
3. Book 3-6 months in advance to lock in discounts (to avoid temporary price increases during peak seasons)
4. Second-hand platforms resell unused filming rights (Xianyu data shows that the number of resale orders increased by 45% year-on-year)
Summary:According to the latest discussions on Weibo, Xiaohongshu and other platforms, the average wedding photo budget for couples in 2023 is 8,267 yuan. It is recommended to choose a package based on actual needs, focus on the quality of customer photos rather than the effect of sample photos, and confirm the consumption details item by item when signing the contract, so as to obtain a cost-effective shooting experience.
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